New video targets schools, students, and career counselors

ROCHESTER, N.Y., Nov. 18—The printing industry is one of the largest manufacturing industries in the world, offering a wide variety of exciting employment and career opportunities. A new video titled “The Pathway to Prosperity, Choosing a Career in the Graphic Communication Industry,” designed to promote the advantages of a career in the field, features “Ben Franklin” (played by well known Franklin character actor Ralph Archbold) and Jeff Hayzlett, Chief Business Development Officer and Vice President, Eastman Kodak Company.

The nine minute video, jointly produced by Kodak’s Graphic Communications Group and the Print and Graphics Scholarship Foundation (PGSF), provides a comprehensive and entertaining overview of the graphic arts as a high tech, fast paced, modern industry—in stark contrast to the industry of Ben Franklin’s days. In his conversation with Franklin, Hayzlett contrasts the graphic communications industry of today with the printing industry of the 1700s.

“This was a fun project, and a great opportunity to share my passion for the industry with the next generation of professionals,” said Hayzlett. “It is our responsibility to ensure that the industry continues to flourish by sharing our enthusiasm and attracting future leaders. This industry has come a long way, and will play a critical role in global society moving forward.”

Approximately 150 DVDs were distributed at Graph Expo during PGSF’s Third Education Summit for the Graphic Arts. The group also will distribute the video to junior and senior high schools, college students, parents, tour groups at printing companies, and local school boards. The video is just one of many initiatives to draw the next generation into the industry—the Print and Graphics Scholarship Foundation helps students with educational costs as well.

“Our shared mission, along with Kodak and the Pint and Graphics Scholarship Foundation, is to change the perception of the graphic communication industry,” explained Raymond J. Prince, NAPL Vice President and Senior Consultant, Operations Management. “Today’s mix of technology, craft and communication skills requires bright, talented people. We hope that by educating people about the exciting opportunities in this market, we will spark interest and bring a host of new talent into our industry.”

To view the video, please visit: http://jonathanghent.growyourbiz.kodak.com/default.asp?item=2285438.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com, and our blogs: 1000words.kodak.com, PluggedIn.kodak.com, and GrowYourBiz.kodak.com.   

Editor’s Note: Kodak corporate news releases are now offered via RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes application if already installed on your computer. From the iTunes store, type “Kodak podcast” in the search field to view all of our podcast offerings.

For more information about Kodak’s Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit: http://graphics.kodak.com/gcgimages.

(Kodak is a trademark of Eastman Kodak Company.)

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