There’s a reason why Signs Publishing Company from Victoria, Australia, has been around for nearly 130 years. For one, throughout its existence, it has always had an unwavering commitment to quality and outstanding customer service. Second, it’s a company that has always understood that to thrive over such a long period, the ability to constantly innovate and adapt to an ever-shifting business landscape is vital. That’s certainly evidenced by the firm’s expansive portfolio, which has grown to include everything from books, banners and brochures to point of sale and yearbooks.
Recently, Signs set out to solve two challenges. First, the company recognized that traditional thermal plate making process didn’t fit with its commitment to become a more sustainable business. It did not want the costs associated with traditional thermal plate making, and it also did not want the environmental impact of chemical processing and its resulting waste. Therefore, the company adopted the KODAK THERMAL DIRECT Non Process Plate to eliminate processing and reduce its environmental footprint. Next, there was an increasing demand from customers to deliver their jobs more rapidly. Switching to KODAK SONORA XP Process Free Plates, the company was able to maintain its environmental achievements while speeding up productivity with imaging speeds comparable to mainstream processed plates.